Types of Logo
There are 4 general categories of logos existing. It’s seen in Textual formats, Illustrated formats, Symbolic formats and the last one in a Combination of all these.
Textual logo:it uses recognisable words as alogo. The font style, shape and size, graphic designing all make it stand out of the crowd. For example, the ‘Walt Disney’ logo, we all remember it very well without any pictorial representation.
Illustrated Formats: they are illustrated designs that represent the company or brand. They are always detailed in their way, giving more importance to intricate designs.
They normally contain human-drawn images or even machine images that contain avariety of things, like a huge mascot, or even simple scenery that talks about the company, be it the past or the present. Like our Pepsi, Coca Cola, which talks what the company is doing, or dealing with. These illustrated logos are always most memorable in nature.
Symbolic logos: they are little difficult to understand, but are very easy to be memorised. It contains imaginary objects to represent what the business of the company is!Symbolic logos are also very captivating and eye catching.
For example, the simplest one – Internet Explorer Logo or even our ‘Apple’ icon is the most powerful symbol that one can never forget.
Combination logos: they are a combination as the name says, includes texts, pictures or symbols or illustrative. The best examples to explain our ‘Amazon’ and FedEx. On close observation, you can find FedEx contains an ‘Arrow mark’ between the letters E and X, representing speed and movement. Next is our Amazon, which has an arrow pointing down from ‘a’ to ‘z’. They represent their work, letting know that they have everything from a-z under their store.
The design of the logo:
The design or shape of the logo should represent the business. Or it must atleast correlate with it. The colour should be bold, eye-catching and soft at the same time. A logo that is too bright in colour often reflects poor choice.
Example, a logo like an image of a high-heeled shoe can represent upscale women footwear store, or a Bold Monogram represents the company name, starting with the same letter. The logo should be of the design that can be used anywhere and everywhere.
What dose your logo signify?
We recognise few brands only with their logos. How is that possible? What does a logo signify actually?
Yes, logos are the face of the brand. They represent the overall essence of the business. It signifies the professionalism of the business. The positive approach, reliability and stability of the business are represented by the logo. It advertises the company’s business, stands out from other companies in the same sector, thus bringing awareness among the public at the same time being marketed.
We shall talk more about the ‘Significance’ and the “Importance’ of the logo in a business. Why and how your logo affects the business.
Logo creates an Image:
The image is almost everything in the corporate world. We see many pictorial representations in the field. Companies like Marketing and Advertising can have logos with bold texts, fonts and images, that reflects the ‘aggressiveness’ of the company, which is essential in this field and is easily accepted by the clients.
But the same boldness is not required in other sectors like Finance and Insurance, or in Health sector. Image or your logo should reflect your work ethics, principles and values too, in the hidden format at least; if you don’t wish to express it explicitly.
Logo establishes Identity:
We see many company advertisements on the paper and TV, where few have logos and others don’t. But with close observation, you can say that a company or Brand with a logo is more easily marketed than its counterpart. So, it’s a simple, mental calculation that reaches the customer more easily.
Let’s talk about the ‘cars’ that we remember easily. We actually talk about them with the brand name and identify with their logos, very easily, rather than their actual names. Like ‘Audi’, ‘Mercedes’ or even “Ferrari’ is easily identified with their logos. Basically, the logo gets you an Identity mostly. A good one gets you an easy identification and a bad one can mess up your whole business, so take care and precaution to give the job in safer hands, rather than doing a DIY or any other ideas.
Logo proves and Establishes Ownership:
In the world that is obsessed with fakes and forgeries, your logo patents your work and business and ensures a legal safety. It’s almost like a digital signature, very own. You can identify the fake ones and the real ones, with a closer look, though there are many fakes, an Original always stands out the test!
To get the most powerful logo, spend time and money on a pro designer, who understands your business and reflects the same in his/her work.